How do I change the set of attributes that I want to share via this integration? Only attributes that are surfaced via an Attribute Subscription (step 5 in Configuring the Integration) will count against your limit for the subscribed application. Please note that the attributes surfaced via this integration will still count against your contractual attribute limits in Adobe Analytics and Adobe Target. The deepest funnel stage of any open opportunity associated with the given user.Ī semicolon-delimited list of the opportunity IDs that the given user is tied to according to your CRM data. There will be one of these attributes for each attribution model that your Marketo Measure subscriptions allows for (e.g., "Attributed Revenue – Full Path"). The revenue attributed to this customer by virtue of their association with closed-won opportunities in your CRM, as calculated by the Marketo Measure attribution engine. You can choose a better display name (e.g., "Company") for this attribute during the Schema Validation step of the integration configuration (step 4). Note: account.name is the Salesforce-API-level name for the name attribute on the account object. If more than one account is tied to the given user, Marketo Measure will populate all matching account names in a semicolon-delimited list. The account names associated with the given web visitor. If more than one account is tied to the given user, Marketo Measure will populate all matching account attribute values in a semicolon-delimited list. ![]() In addition to those listed below, you can also upload any attributes attached to the account object in your CRM. These attributes are described in the table below. When you create a new B2B Customer Attribute Connection, Marketo Measure will automatically create a standard set of B2B Customer Attributes for you. More information on how to do that can be found here. You can configure Subscriptions for Adobe Analytics or Adobe Target. The last step is to configure Attribute Subscriptions for the Experience Cloud applications that you’d like to use the attributes in. If you elected to sync attributes from your CRM account object, it’s highly recommended that you choose new display names for them, as Marketo Measure will only populate the API-level names for these attributes, which are typically not reporting-friendly. You can also create new display-friendly names for the uploaded attributes, if desired. All you need to do is go to the “View/Edit” schema screen for the Customer Attribute Source you created in Step 1 and tell Adobe what the data types are for each of the attributes that Marketo Measure has uploaded on your behalf. You don’t need to worry about the FTP file upload, Marketo Measure has automated that part for you. Once you’ve finished creating the connection in your Marketo Measure account, you’ll need to head back to your Experience Cloud console in order to validate the schema. For more help with finding this ID, please consult with the Adobe Account Team (your Account Manager). This ID is displayed in the lower-right corner of your Adobe Experience Cloud Admin Console. You’ll also need to input your Adobe IMS Org ID. ![]() The UI will prompt you for the Alias ID and FTP connection information that you acquired when creating the Customer Attributes Source in your Core Services Console, as well as to select the set of account attributes that you’d like to sync to your Adobe Analytics account. Once the Customer Attributes Data Source is created, continue the configuration process by navigating to the Integrations > Connections screen in the Marketo Measure admin menu.Ĭlick on the Set Up New Customer Attributes Connection button and follow the instructions to configure the Customer Attributes integration. The FTP server hostname and credentials (user name and password) The Alias ID, which can be any value you want it to be. Take note of the following information, as you’ll need it for some of the later steps in the process: Start by creating a new Customer Attributes Data Source in your Experience Cloud console. You must have active subscriptions to both Marketo Measure and Adobe Analytics.
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